Subbuteo..

Following on from my Food Landscapes blog entry last year featuring the photography work of Pierre Javelle and Akiko Ida, I recently had an opportunity to undertake some micro-photography of my own for one of our Clients at Hill Langdell.

Mainline Communications is the leading UK Orange mobile phone distributor; in my role as Creative Director I have worked with the Mainline team for some time on various projects from their branding through to websites and promo design. Recently Mainline submitted an entry to the 2010 Mobile News Awards; biggest event in the UK mobile channel calendar. Hill Langdell were asked to come up with a concept and design for the entry to ensure it wasn’t merely overlooked.

As this is a World Cup year we came up with the idea of styling the entry with a football theme, but with a twist. Using macro lenses, old table football sets dug out from friends’ attics, blue tack, sticky-back-plastic and a little imagination, football’s greatest tournament was re-enacted with Subbuteo.

The entry folder was made as a Subbuteo branded game box, with players included (shirts in my client’s branded colours of course) and with the award submission document, compiled by our friends at Quiet Storm Consultants, fitting neatly inside. The document itself included sports action photography, all recreated in miniature.

The end result was fairly striking. Fingers crossed Mainline pick up first place, watch this space...